The Elevé Sisters 

Founder and Creative Director of Elevé Cosmetics, Gertie Wilson, first witnessed the impact of makeup as a ballet dancer. She was inspired by the positive effect it had on her and her fellow dancers as it transformed their faces before they went onstage. She now has over a decade of experience as a makeup artist and has witnessed the way cosmetics can instill confidence and improve self-esteem. Gertie's portfolio includes the famous faces of models, fashion designers, politicians and TV personalities.  

Ginger Averitt spent 20 years at the Texas Capitol, the last 8 of which she was Chief of Staff for a state senator. She has always been passionate about clean eating and taking responsibility for one’s own health, and her legislative experience gave her a firsthand look at the lack of regulation in the beauty industry. The stars aligned and she retired to join her sister to open the flagship store in Austin in 2018! She brings her love of wine and champagne to the bar inside the flagship store, and her management experience to daily operations and expansion opportunities.

They make a great team. While Gertie is creative, artsy and driven, Ginger balances her with practicality & structure!